The audience always have a big role to play when it has something to do with the media industry and they help to become effective. The research will show you how the audience react, from seeing their reaction you will be able to separate them into groups which relate to each other because you will know their interests. The audience will be able to evaluate the advertisement so that they can see the reasons why they should or could get the product.
These are the different types of categories for audiences:
- Standard occupational classification (sometimes called social grade by advertising companies)
- Psycho graphics (a common attitude)
- Geo demographics (where they live)
- Age
- Gender
Geo demographics
Geo demographics is essential when it comes to the different areas that people live in and the things they watch. For example people that live in a Scotland may want to watch Game Of Thrones because they know that most of it is filmed in Scotland and some of the events that occur in the series actually happened in real life. On the other hand other people in other countries may not want to watch it because it has no relevance to them and do not have anything to relate to it.
Standard occupational classification
This is also known as different social classes and there are three different/types of classes which are the lower, middle and upper class. For example if you are from the upper class you are more likely to watch the news because they may be more interested in that and if you are in the lower class then you may be watching something such as Waterloo road. When you are doing market research it is good to separate people into their social class groups so that they will all know what they would want to watch which makes it easier.
Age
When researching what things people watch regarding age there will definitely be a difference because young people are mostly at home during the day and they like to watch funny things such as Rude Tube and Total Wipeout but you will notice that older people like to watch different things compared to young people. The directors will have to analyse what young people like to watch compared to older people and see why the younger people may prefer to watch it over what the older people like to watch.
Psychographics
This is based on mental and personal interests which affects the different things that people like. People have the choice of what they want to watch because of what they are interested in or even believe in, for example a chef may only watch food related programmes because they are passionate about it. It is good and beneficial to have psychographics as a market research because then the advertisers will know and have a good understanding of what they should include in their adverts.
Audience measurement panel
This is a measurement of the popularity of the programme/show. You have to take information such as the age, gender of the people who live within a specific area. The negative thing about this is that it is costly and takes up a lot of time because you have to commit to the time that it will take to arrange the information which has been collected but a positive thing about this group is that there are a lot of reliable viewers.
BARB
This stands for 'Broadcasters Audience Research Board'. They show the official viewing figures for the television programme viewings. The MORI collect the data which shows the audience viewings and they cover about 30 million homes. About 5000 home viewing patterns are done to monitor the audience viewings to keep track of their interests.
These are the different types of categories for audiences:
- Standard occupational classification (sometimes called social grade by advertising companies)
- Psycho graphics (a common attitude)
- Geo demographics (where they live)
- Age
- Gender
Geo demographics
Geo demographics is essential when it comes to the different areas that people live in and the things they watch. For example people that live in a Scotland may want to watch Game Of Thrones because they know that most of it is filmed in Scotland and some of the events that occur in the series actually happened in real life. On the other hand other people in other countries may not want to watch it because it has no relevance to them and do not have anything to relate to it.
Standard occupational classification
This is also known as different social classes and there are three different/types of classes which are the lower, middle and upper class. For example if you are from the upper class you are more likely to watch the news because they may be more interested in that and if you are in the lower class then you may be watching something such as Waterloo road. When you are doing market research it is good to separate people into their social class groups so that they will all know what they would want to watch which makes it easier.
Age
When researching what things people watch regarding age there will definitely be a difference because young people are mostly at home during the day and they like to watch funny things such as Rude Tube and Total Wipeout but you will notice that older people like to watch different things compared to young people. The directors will have to analyse what young people like to watch compared to older people and see why the younger people may prefer to watch it over what the older people like to watch.
Psychographics
This is based on mental and personal interests which affects the different things that people like. People have the choice of what they want to watch because of what they are interested in or even believe in, for example a chef may only watch food related programmes because they are passionate about it. It is good and beneficial to have psychographics as a market research because then the advertisers will know and have a good understanding of what they should include in their adverts.
Audience measurement panel
This is a measurement of the popularity of the programme/show. You have to take information such as the age, gender of the people who live within a specific area. The negative thing about this is that it is costly and takes up a lot of time because you have to commit to the time that it will take to arrange the information which has been collected but a positive thing about this group is that there are a lot of reliable viewers.
BARB
This stands for 'Broadcasters Audience Research Board'. They show the official viewing figures for the television programme viewings. The MORI collect the data which shows the audience viewings and they cover about 30 million homes. About 5000 home viewing patterns are done to monitor the audience viewings to keep track of their interests.
Well researched. Thoughtful and accurate.
ReplyDeleteMr Williamson