Task 4

What the ASA/Ofcom does
'Ofcom' stands for 'The Office Of Communication'. They are the government approved regulatory and competition for the broadcasting, telecommunications and postal industries of the UK. They have a lot of power over the television, postal sectors and radio. Their responsibility is to know and deliver the interests of citizens and customers. They gain this information by promoting competitions and protecting the public from things that may be offensive to the audience.
'ASA' stands for 'The Authority Standards Authority'. The ASA make sure that the media of all types such as newspapers, billboards, magazines and etc ... even the internet is legal and trustworthy. If they fail to do their job then the advert has to be withdrawn. They also cover all other imaginable adverts in things such as shopping channels, posters, cinemas and even their own website or social media websites.

Particularly controversial advertisement and recent advert
The advert from 'department of energy and climate change' received 939 complaints because it became a controversial advert. This was because at the end of the advert  the girl turns to her father and asks: "Is there a happy ending?" The voice-over states: "It's up to us how the story ends. See what you can do. Search online for Act on CO2." People complained saying that they believed the campaign was misleading. The ASA did not approve with the majority of the objections.