I believe the form and style of this advert is aiming for humour and parody, i believe that because no one would of ever expected to see a Gorilla play the drums from a famous rock song which must of grabbed the audiences attention. There is even a bit more of humour shown when the Gorilla is breathing in preparing to play the drums showing that the Gorilla is quite serious about it.
The target audience for this advert was probably targeted at people who watch funny programmes (meaning they were showing the target to those who enjoy humour) also possibly on Wild Life documentary shows just to make people who are into wildlife laugh. They also showed this advert in over 850 cinemas and even in the commercial just before the 2007 Rugby World Cup started. They received great reviews and comments for this advert on YouTube and other places. This advert did not use celebrity endorsement because the Gorilla didn't speak itself. I believe that the advert had a emotional response of positive confusion and laughter. Since the advert was released, Cadbury made a lot of money and i believe that this advert had people even buying more of their products and there wasn't and persuasive devices used or anyone talking directly to the audience.
The advert begins with the camera looking at the purple background then it goes into a close up of the Gorillas face/eyes. The camera position eventually changes and zooms out so that we can then see the Gorilla properly. Once the Gorilla appears to be ready before the beat drops, the camera then zooms out again and we see the drum kit in front of the gorilla which the gorilla starts to play. After that the only thing that keeps changing is the camera angle which changes a few times. There was only 2 fades in this advert which were at the beginning of the video and near the end where a packet of Cadbury chocolate appears.
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