Task 5

Audience research
These are types of audience research

Analytical Research
They want to know what motivates the audience and to understand 'how' and 'why', for example why they bought all of the other movie series DVDs except from the last one. This is very useful because in order to communicate and socialise with the audience so that they can get to know what grabs their attention and what really gets them going.

Descriptive research 
This is what describes the audience and their characteristics, for example who is your audience, how old are they and where do they live, This is very useful because it allows you to communicate with your audience easily so you know who you are targeting.

Tracking research
Monitors change take place over time for example how did the pattern for subscription tickets sales change over the past years. This is very useful because it counts all of the progress over the past years and coming, also what needs work.

Predictive research
This is considering 'what if' situations and things like what will happen if we was to change the face of our company.

Market research
The process of gathering, analysing and interpreting the information of a market. This can be about a product or service which is to be offered to sell in the market, this could be the past or present. There are a number of questions when you are doing market research, for example what are the other products on the market and what are the sales figures compared to others.

Primary research
This consists of doing research of yourself so that you can find out other answers to specific questions. Examples of primary research are; questionnnaires, surveys and internet groups and forums research. An advantage of primary research is firstly, having the ability to look back on previous research and secondly, being able to have greater control and it allows the marketer to have control to process what information of what they collect. But there is a disadvantage which are the costs and the time it would take to do the questionnaires and it is expensive because all of the data has to be collected independently without any help.

Secondary research
This type of research is the most common in the 21st century, it involves handling data which has been collected by someone else. Having this method means others will consult studies before press articles and reports. One of the main advantages of this method of research is that is not as expensive as primary research because all the resources are there for you to use. On the other hang the disadvantage of this type of research is that it can potentially be outdated and it could retain inacurate results. Also the previous studies may not have been directed the issue with what the researcher needs.

Qualitative research
Qualitative research is mainly used to understand underlaying reasons, opinions or motivation and it offers you to see what the problem is.

Quantitative research
Quantiative data is used to quantify the problem the problem by generating numbers or data which can be made into useful statistics by changing it. Quantitative data uses a measurable data which formulate facts to uncover patterns in research, this type of research is better structured than qualitative data. Quantitative data collection always includes a variety of surveys, paper surveys, mobile surveys, online surveys, face to face interviews, systematic observation and more