Task 6 - Re-Draft

Evaluation of finished product

I used a focus group to give me qualitative feedback on my advert and they all gave me their honest opinions. I feel that the clarity of communication was clear when it came to me asking the audience for questions but at times i was hesitant when answering questions, this may of caused a misunderstanding between me and the audience because it may seem like i don't know the answers to something i created myself which makes me look unprepared and unprofessional. My original intentions for this advert were much higher because i feel that i rushed this advert and just had to add things in that were necessary. The feedback has allowed me to know what to do next time i edit something, the main focus on making my editing better is to make it look more natural which i was told to do from a few people.

The people said that I should of made my advert more realistic and natural looking, especially when it came to the circular fade, it did not make it look professional or natural. On the other hand some of the effects that i used such as the fade of light made it look like a story and allows the audience to sink into it. My technical qualities could of been better when it came to using better effects and video quality. My advert looks like someone jogging with motivational music then he jogs past a girl who catches his eye and then he trips over because he was distracted, then in the background there are people laughing. My intentions for the finish product was meant to show a humorous side to adverts and have the motivational music build up to a disappointing moment.
There seemed to be mixed emotions from the audience when it came to the music. Some said that they like the music and some said that they found it too motivational for the type of video. I can understand why they said that but the music was set to match the motive of jogging and exercise. They also said that they did not like the part when the character tripped and there was laughing in the background. They said that it wasn't necessary and potentially ruined the video because you don't usually have parts like that in professional adverts on television.
I believe that i asked appropriate questions that were brief and direct. Asking short questions made it easy to give a yes or no response with a reason why they gave that answer.

I personally think that the successful part of this advert was that whenever it changed scenes you didn't notice it and they all blended in together perfectly. On the other hand, I had visioned the advert to be humorous because our audience had seemed to be a young because of the answers we received in our survey which showed that there were people from the age of 12 who use mobile devices. I believe that the advert did not match what i had visioned because my technical abilities when editing are not the greatest and i should look at how to edit things at a professional level which catches peoples attention easily simply because it will be a better quality advert. I believe that the audience feedback is what motivated me to plan for better editing next time meaning i agreed with what they said to me, the positive and negative things.

I believe that when it comes to recording i am technically good, i say this because i was the one who had to get the close up of the characters feet when he was running, i had to keep up with him and keep the camera steady so that it simply looks good. I also believe that i was good at framing the advert and made them all fit together smoothly apart from the effect which was the circular fade. From the beginning of the video you can not tell clearly what the advert is about until the part he falls over and pulls out his phone and eventually takes a picture. The build up to revealing the phone may have caused a lot of confusion to the audience but i believe it was a good idea because they did not know what they were expecting so its almost like it is the first reveal/advert of the new phone.