Advert T1

In my survey i have created a number of questions which will help us decide our target audience but we are confident on the fact that it will appeal to everyone meaning, those who may not already have a Samsung phone.   https://www.surveymonkey.com/s/92C2QYX



Focus group



In our focus group we were asking everyone questions regarding their phones such as how much they are willing to spend and whether or not they like.

Question: How much are you willing to spend on a smartphone?
Response: Under 500, round 300

Question: Do you prefer phones with better battery life?
Response: Yes i do and the iPhone battery life is terrible

Question: Do you prefer a big screen?
Response: Not too big but not too small either

Quesion: What features do you like on your iPhone
Response: Everything such as the settings and background display

In our focus group we discovered same of the things that they want in phones is a good long last battery. Something that was pointed out by someone in the group is that they always complain about their iPhones battery life and so do their friends with iPhones.
From the surveys i discovered that overall the people use iPhones more than Samsung devices which is probably because they find it easier to use than a Samsung which is the question in the survey and scored higher than 'i find the samsung device easier to use'. which overall shows the iPhone is more popular.